As a Digital Marketing and Website Performance Analyst, you will be responsible for making the best use of data, tools, analytical techniques and industry best practice to deliver analysis of the very highest quality for HSE’s web services and digital platforms, to meet the digital service standard.
The purpose of this role is to provide the best quality data and analytics to help with content design and to optimise the performance of our website and related digital services.
You will deliver and develop HSE’s digital content and communications channels – such as www.hse.gov.uk and the ebulletin email service – with evidence and insight into user needs. You will interpret and implement analytics data to ensure quality and accessibility standards are met, and continually deliver growth and improvements to the user experience for each digital channel.